JioStar has appointed Sania Fazal as Creative Director – Brand Solutions, Content Partnerships & Branded Content. She announced the move in a LinkedIn post.
“I’m happy to share that I’m starting a new position as Creative Director – Brand Solutions, Content Partnerships & Branded Content at JioStar!” she wrote.
Prior to joining JioStar, Fazal spent nearly a decade at Viacom18 Media Private Limited, where she progressed through multiple roles in brand solutions and partnerships. During her tenure, she led large-scale branded integrations across flagship television properties including Bigg Boss and Khatron Ke Khiladi.
Her responsibilities included managing end-to-end integration strategies for marquee intellectual properties and developing customised multi-platform solutions aligned with client objectives. Her portfolio covered innovation-led partnerships and revenue-focused brand collaborations across categories.
Earlier in her career, Fazal worked with HT Media Ltd, where she conceptualised integrated brand solutions across on-ground and media properties such as the Kala Ghoda Arts Festival and HT GIFA. Her work spanned print, radio, digital and experiential platforms.
She began her professional journey as a market analyst at MitKat Advisory Services, where she focused on research and advisory assignments.
The appointment marks Fazal’s transition into a leadership role at JioStar, overseeing creative strategy and brand integration initiatives across content partnerships and branded content verticals.
