Saregama India has completed the incorporation of its wholly owned subsidiary in Dubai, formalising its entry into the Middle East’s live entertainment and performing arts market. The new entity, Saregama Performing Arts and Music Festivals L.L.C S.O.C, has been established in Dubai Mainland, UAE, with its Certificate of Incorporation and commercial licence issued on February 20, 2026.
The subsidiary has been incorporated with a paid-up capital of AED 1,000,000, divided into 1,000 shares of AED 1,000 each. Saregama India holds 100 per cent of the shareholding, retaining full ownership and control. The investment has been made through cash consideration, and the entity has been classified as a related party.
Operationally, the Dubai-based arm will focus on live and digital entertainment formats, with a mandate covering performing arts and music festivals. Its scope of work includes event organisation and management, musical band operations, laser and light shows, artist contracting, live theatrical productions, and visual arts festivals.
The move follows earlier board approval and aligns with Saregama’s ongoing expansion in live entertainment and experiential formats. In addition to its recorded music, film, and digital businesses, the company has been expanding into events and artist-led programming.
By establishing a base in Dubai Mainland, Saregama aims to access the region’s cultural and entertainment market and pursue regional collaborations and productions. The incorporation forms part of the company’s international expansion plans, as it develops structured operations for festivals, performances, and artist-led projects outside India.
