Euler Motors, operating in India’s electric commercial vehicle segment, has elevated Pallavi Arora to the position of Associate Vice President – Marketing, marking six years with the company.
In her expanded role, Arora will lead the company’s integrated marketing and communications function, overseeing public relations, digital and performance marketing, social media, brand marketing, and above-the-line (ATL) and below-the-line (BTL) initiatives across both B2B and B2C segments. She will also be responsible for brand positioning, digital transformation and customer engagement strategy as Euler Motors continues to scale its presence in the commercial EV market.
Prior to this elevation, Arora served as Assistant General Manager – Marketing and earlier as Senior Manager – Marketing at the company.
During her tenure, she conceptualised and led several flagship campaigns aimed at accelerating awareness and adoption of the brand’s products. These include “Bada Socho, Euler HiLoad Socho”, the marquee campaign for the HiLoad EV; the “Aane De” (“Let It Come”) campaign for StormEV, positioned as India’s first 4W Light Commercial Vehicle (LCV) equipped with ADAS; and most recently, “Tan Tana Tan”, a brand campaign highlighting the strength and profitability of the Turbo EV 1000, the company’s one-tonne payload electric cargo vehicle.
The “Tan Tana Tan” campaign is currently being amplified during the ICC Men’s T20 World Cup.
Her elevation comes amid accelerated growth in India’s commercial EV segment, driven by expanding last-mile delivery ecosystems, rising e-commerce demand and increasing adoption of technology-enabled mobility solutions.
Earlier in her career, Arora worked with Warner Bros. Pictures India, Mahindra Holidays & Resorts India Limited and Cube26, which was later acquired by Paytm.
The company said the leadership progression reflects its commitment to developing internal talent and strengthening its strategic marketing capabilities as it expands operations in the electric mobility sector.
