DNA Entertainment Networks has outlined how it is enhancing the in-stadium experience across all eight venues of the ICC Men’s T20 World Cup through its structured “Sportainment” framework.
The company said it is delivering a unified fan engagement model across each host stadium, integrating live entertainment, interactive activations and high-impact visual elements designed to energise audiences throughout the tournament.
Across all eight venues, DNA Entertainment Networks is implementing its structured Sportainment framework to create what it describes as a seamless fan experience. Inside the stadium bowl, the atmosphere is powered by entertainment stages, music programming, live drummers, CO₂ effects and pyrotechnics, among other elements.
Each match also features a pre-match ritual alongside a meticulously curated flag ceremony for every single game, reinforcing the tournament’s ceremonial build-up.
Beyond the field of play, fan engagement continues across the concourse areas. Spectators can participate in a range of interactive activities, including Reach for the Catch and Strong Arm Throw challenges, as well as banner-making zones, 3D installations and live parades. The company said the experience extends beyond the game itself.
On the stadium’s big screens, dynamic graphics and RF camera moments are deployed to maintain crowd engagement throughout the match.
Summarising its approach, the company described the initiative as “One tournament. Eight stadiums. One seamless fan experience.”
DNA Entertainment Networks also thanked the ICC for the continued opportunity, for allowing us to grow the way live sports is consumed in India.
