Team Innovation has announced the official launch of its North America operations under its subsidiary arm, Team Innovation International, marking a significant milestone in the India-headquartered company’s global growth strategy.
The expansion establishes a live entertainment presence spanning India, the Middle East and North America, positioning Team Innovation as an integrated cross-regional touring and production platform.
The move follows the successful 2024 trial presentation of the Sitar for Mental Health concert by Rishab Rikhiram Sharma in North America, which the company said demonstrated strong audience engagement and market potential. Building on that success, Team Innovation plans to scale to more than 50 shows annually across North America, curating tours featuring leading Asian and global talent across multiple music and entertainment genres.
The company will also produce the North American leg of Anuv Jain’s Dastakhat Tour in the second half of 2026.
Leadership Appointment
North America operations will be overseen by Malay Shodhan, who will serve as Managing Partner and CEO of Team Innovation North America. Described as a global advocate of the experience economy, Shodhan is known for connecting cultures through immersive live entertainment and engagement-led formats.
Shodhan is the founder of ASNEVERB4, Ultimate Pop Show, Ultimate Connect and the Sabarmati Festival. He has previously held leadership roles at Intel, IBM and Lenovo.
Middle East Presence
Team Innovation already operates full-fledged Middle East operations led by Managing Partner Sagar Chandwani. The company has executed concerts in the region featuring artists including Talwiinder, Anuv Jain, AP Dhillon and Karan Aujla.
Mohit Bijlani, Founder, Team Innovation states, “North America represents a natural next chapter in our global journey. We are creating an integrated touring ecosystem that connects India, the UAE and North America, enabling artists to scale seamlessly across markets while giving audiences access to world-class live experiences. Our vision goes beyond expansion. We are building a cultural bridge that empowers Asian and international talent to collaborate, grow and engage diverse communities on a shared global platform. At Team Innovation, entertainment is not just about scale; it is about impact, cultural exchange and creating moments that stay with audiences long after the show ends.”
Company Background and Portfolio
Founded in 2015 by Mohit Bijlani, Siddhesh Kudtarkar and Akash Jain, Team Innovation began as a bootstrapped nightlife events promoter. Over the past decade, it has grown into a ₹500 crore-plus enterprise with more than 200 professionals and strategic partnerships with Sunburn, BookMyShow, District by Zomato and Live Nation.
Through its full-service production vertical, the company has managed large-format tours for artists including Adnan Sami, Abhay Deol, Karan Aujla, AP Dhillon, Armaan Malik, B Praak, Darshan Raval, Farhan Akhtar, Harrdy Sandhu, Jasleen Royal, Jubin Nautiyal, King, Lucky Ali, Raftaar, Sanam Puri, Sunny Leone, Sunidhi Chauhan, Talwiinder and Sachet Parampara, among others.
The company has also curated exclusive events featuring global artists such as Black Coffee, Armin van Buuren, HUGEL, Dimitri Vegas & Like Mike, Ben Böhmer, G-Eazy, Fisher, Boris Brejcha and &ME of Keinemusik.
Under its Cultural vertical, Team Innovation presents curated intellectual and artistic programming featuring artists such as Krishna Das and Rishab Rikhiram Sharma. In addition to commercial entertainment, the company produces festive experiences for Holi, Navratri, Christmas and Diwali.
With the launch of its North America operations, Team Innovation said it is strengthening its position as a global live entertainment company focused on bridging geographies, amplifying cultural exchange and shaping the future of immersive audience experiences.
