Mumbai Indians and BookMyShow Live’s BrandLabs have announced the launch of The MIX (A Mumbai Indians Experience), a two-day experiential festival designed to redefine how fans engage with the franchise beyond the cricket field.
Scheduled for March 21–22, 2026 at Jio World Garden, The MIX will bring together cricket, music, immersive experiences, exclusive merchandise drops and branded installations on a single platform. The festival is co-produced and promoted by Mumbai Indians and BookMyShow Live.
Tickets for The MIX are now live exclusively on BookMyShow, India’s leading entertainment destination.
The organisers said The MIX represents a shift in how fandom is experienced in India, aiming to create a cultural ecosystem where sport, creativity and community intersect. The event marks what they describe as a defining milestone in the evolution of Mumbai Indians from a cricket franchise into a broader lifestyle and cultural movement.
Music Line-up
The festival will feature performances by a diverse roster of artists, including:
- CamelPhat
- Divine
- Nucleya
- Sanju Rathod
- Mr. Belt & Wezol
- Suggahunny b2b Hamshyre
- GauriWho
Organisers said the line-up brings together international headliners and Indian artists who reflect the cultural diversity and creative energy of Mumbai.
CamelPhat, the GRAMMY-nominated UK duo known for tracks such as ‘Cola’ and ‘Panic Room’, will headline alongside Dutch house duo Mr. Belt & Wezol. Indian hip-hop artist Divine, known for songs including ‘Mere Gully Mein’, ‘Sher Aaya Sher’ and ‘Mirchi’, will also take centre stage. Electronic music producer Nucleya, whose tracks include ‘Bass Rani’ and ‘Laung Gawacha’, joins the line-up following a performance at Lollapalooza India 2026.
Sanju Rathod, known for blending regional lyricism with contemporary pop, will also perform, alongside Mumbai-based electronic artists Suggahunny and Hamshyre, and DJ GauriWho.
Organisers said the music programming will reflect the “raw, expressive and high-energy” spirit associated with both the team and the city.
Organiser Statements
A Mumbai Indians Spokesperson said, “The MIX represents the next chapter of MI’s fan engagement journey. Cricket will always be at our core, but today’s young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are – creating a space where sport, music, and culture collide in authentic and exciting ways.”
Owen Roncon, Chief of Business – Branded IPs, BookMyShow, added, “The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we’ve set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we’re bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative.”
Expanding the #OneFamily Universe
The organisers described The MIX as an extension of Mumbai Indians’ positioning as a lifestyle and cultural platform, bringing together creators, music artists, players and fans in a shared space that celebrates the franchise’s #OneFamily community on and off the pitch.
BookMyShow Live’s BrandLabs was described as a newly launched creative solutions vertical focused on building branded intellectual properties and cultural experiences at the intersection of entertainment, technology and commerce.
