TTK Prestige marked a prominent presence at HT City Unwind Delhi 2025, integrating kitchen innovation with food, music, and immersive lifestyle experiences. Through high-visibility integrations, live culinary showcases, and interactive brand engagements, the company positioned itself as a contemporary lifestyle kitchen brand, connecting with consumers through a range of participatory activities.
The first half of the festival featured the HT City Foodies Signature Kitchen, with TTK Prestige as the Presenting Partner. At the dedicated “Prestige – Signature Kitchen” zone, the brand conducted live cooking demonstrations, interactive cooking challenges, and influencer-led activities supported by its digital marketing team.
Over two days, the space hosted MasterChef-led cookouts and food-tasting sessions with chefs including Chef Tarun Sibal, Chef Harpal Singh Sokhi, Chef Suvir Saran, and Chef Nishant Choubey. The sessions drew audiences for culinary showcases and direct engagement with the chefs.
A key highlight of the event was the launch of TTK Prestige’s complete Triply range of cookware and cookers. The range includes the Triply ByK Set, Triply Designer Range, Triply Cooker, and Triply Hexamagic. The products were unveiled at the Signature Kitchen alongside Chef Nishant Choubey.
The company also carried out a main-stage reveal of the Endura 6-Jar Mixer Grinder, generating strong audience interest and engagement. Visitors participated in exclusive chef interactions and a food trivia session hosted by Chef Nishant Choubey, with Prestige products awarded to winners.
Beyond the culinary showcases, the festival featured more than 30 food stalls, gaming zones, and a music segment during the latter half of each day, offering a comprehensive lifestyle experience. TTK Prestige expanded its engagement through immersive activities at its brand zone, where influencers and young attendees participated in interactive sessions and won gifts.
Product display areas highlighted the company’s latest innovations, while a dedicated engagement zone hosted cooking-led competitions with Prestige cookware prizes. A specially curated “Kitchen Memories” wall invited visitors to share their most cherished kitchen moments, reflecting the emotional connection many Indian consumers associate with their kitchens.
Through its participation at HT City Unwind Delhi 2025, TTK Prestige underscored its view that kitchens today extend beyond functional spaces to serve as social and expressive hubs central to modern lifestyles. By combining culinary expertise, product innovation, and cultural experiences, the brand continued its efforts to position the kitchen as a space of inspiration, connection, and celebration.
