Percept ICE, the Experiential Marketing, Event Management, Exhibitions, Brand Activations and Corporate IP Domain Company of Percept Limited, is expanding its footprint across the global exhibitions landscape through a series of bespoke, innovation-led brand environments.
From international trade platforms to premier Indian retail and convention venues, the company has partnered with leading brands including Swadesh, Hamleys, Kylie X Cosmic 2.0, Jio World Convention Centre, H2 Safety Products, Scon Infra Prestress LLP, Trine Power and others, delivering high-engagement exhibition experiences designed to amplify brand narratives and drive meaningful audience interactions.
Building on this momentum, Percept ICE has curated a diverse portfolio of experiential showcases that move beyond traditional booth formats to create immersive environments across B2B and B2C platforms.
Swadesh: Cultural Retail Reimagined
For Swadesh, a luxury cultural retail experience at the Nita Mukesh Ambani Cultural Centre (NMACC), Swadesh Jubilee Hills in Hyderabad, and most recently Swadesh at Eros Mumbai, Percept ICE developed a rotating series of bespoke exhibits unveiled periodically.
Each exhibit was curated to spotlight India’s artistic heritage across textiles, jewellery, décor and furniture, blending regional architectural influences with contemporary design. Live demonstrations by master artisans—from intricate Kashmiri weaving to painting and handloom weaving—transformed the space into a living showcase of the “Art and Heart of India,” offering guests an authentic encounter with the legacy and craftsmanship of Indian artisanal talent, combined with the ease of immediate purchase.
Hamleys Debuts in Mumbai with Immersive Retail Experience
Hamleys made its debut at Phoenix Palladium and Phoenix Marketcity Kurla in Mumbai with an in-mall launch celebration designed to bring the brand universe to life.
Positioned as the “Finest Toy Shop in the World”, the experience reflected the brand’s core values of joy, discovery, playfulness and imagination. Percept ICE created multiple immersive touchpoints, including a “Love Hamleys” installation, store locator standees, tent cards at RBL partner outlets and customized tablemats across mall cafés and restaurants, shaping a child-friendly environment throughout the mall.
Kylie x Cosmic 2.0 Launches at Jio World Drive
Kylie Cosmetics made its India debut with the launch of Cosmic 2.0 at Jio World Drive (JWD) Mall, Mumbai.
The first-of-its-kind installation featured interactive zones and visually striking design elements aligned with the brand’s global ethos. Designed to complement the upscale environment of JWD, the immersive setup offered Instagram-oriented experiences and engagement zones, positioning Cosmic 2.0 as a new benchmark in experiential beauty retail storytelling in India.
Jio World Convention Centre at Global Trade Platforms
Jio World Convention Centre (JWCC) showcased its event capabilities at IMEX Frankfurt, IMEX Las Vegas and IBTM Barcelona.
Percept ICE delivered immersive and interactive exhibits featuring sleek contemporary design and phygital integration. Interactive LED panels, immersive audiovisual elements, warm lighting, minimalist architecture and premium finishes were incorporated to highlight the venue’s facilities, alongside curated networking zones to facilitate engagement with international stakeholders.
H2 Safety Products at India Warehousing Show 2025
At the India Warehousing Show (IWS) 2025 held at Yashobhoomi, Dwarka, Percept ICE executed a turnkey exhibition solution for H2 Safety Products.
From concept development and regulatory clearances to stall design, setup and on-ground management, the installation reflected the company’s road safety positioning while enhancing footfall and visibility. The design combined refined detailing and spatial efficiency with functional clarity, establishing a prominent presence at the warehousing, logistics and supply chain platform.
Scon Infra and Trine Power at RAHSTA Expo 2025
At the Roads and Highways Sustainable Technologies & Advancement (RAHSTA) Expo 2025 in Mumbai, Percept ICE designed installations for Scon Infra Prestress LLP and Trine Power.
The Scon Infra booth highlighted its bridge and building prestressing solutions, while the Trine Power installation unveiled its 9-meter genset lighting tower. Each installation was developed to reflect the respective company’s strengths and technical solutions, supported by hospitality and curated amenities to enhance stakeholder engagement.
Each of these projects reflects Percept ICE’s focus on tailor-made, insight-led and innovation-forward brand environments designed to transform exhibitions into immersive consumer experiences.
Vidya Alva, Chief Operating Officer, Percept ICE, said, “Exhibitions today are no longer passive brand showcases – they’re spaces that engaged the consumer in compelling storytelling arenas designed to drive conversations, conversions and leave lasting impressions. At Percept ICE, we don’t just build stalls, we craft strategic brand ecosystems that blend creative innovation and storytelling with commercial purpose. From the high-impact presence at IWS 2025 to the award-winning Swadesh exhibits at NMACC, visually disruptive showcases for Kylie x Cosmic 2.0 and Hamleys, and out-of-the-box designs of Scon Infra and Trine, every project pan-India and overseas has delivered not only visitor awe but measurable business outcomes. These experiences reflect our core philosophy – that when creative precision meets strategic intent, exhibitions transform into high-performance engines of brand growth, engagement, recall and revenue.”
With a legacy of delivering 360-degree event and brand solutions across India and international markets, Percept ICE continues to expand its presence in the exhibitions, events and experiential domain, combining strategy, scale and execution with immersive storytelling.
