India’s luxury gaming and entertainment brand Deltin partnered as the official Entertainment Partner for the Goa Street Circuit under the Indian Racing Festival (IRF), integrating curated hospitality and immersive entertainment into the race weekend.
The collaboration combined the energy of India’s only four-wheel racing league, IRF, with Deltin’s hospitality offerings, extending the on-track spectacle into a broader lifestyle experience. The event recorded an estimated footfall of 10,000 attendees over the race weekend, while live broadcasts on Star Sports and JioHotstar reached audiences across more than 20 countries.
As part of the partnership, Deltin created premium entertainment-led spaces at the venue, offering guests access to race views, gourmet dining options and a social setting designed to complement the track action. The initiative aimed to provide attendees with an experience reflecting what the company described as the “Deltin Life.”
Extending the engagement beyond the circuit, an F4 car from the Kichcha’s Kings Bengaluru team was showcased at the Deltin Royale jetty. The display served as an interactive attraction for visitors to Deltin Royale, offering closer engagement with the sport. Deltin also extended exclusive discounts to its visitors to experience what was described as the first-ever formula race held in Goa.
The race weekend featured six franchise teams — Hyderabad Blackbirds, Kichcha’s Kings Bengaluru, Chennai Turbo Riders, Speed Demons Delhi, Goa Aces and Kolkata Royal Tigers — with celebrity co-owners contributing to national fan engagement.
Commenting on the partnership, Akhilesh Reddy, Chairman & MD, Racing Promotions Private Limited, said: “The Goa Street Race represents the evolution of motorsport in India — where sport meets culture, entertainment, and scale. Partnering with Deltin has elevated the spectator experience, seamlessly blending high-octane racing with entertainment. This collaboration reflects our shared vision of creating destination-led sporting spectacles that resonate with new-age audiences.”
Manoj Jain, Chief Operating Officer at Delta Corp Limited, said: “Our association with the Indian Racing Festival reflects a natural synergy between two dynamic platforms that thrive on thrill, energy, lifestyle, and premium experiences. The Goa Street Circuit Race of India Racing Festival provided an ideal setting to demonstrate how curated entertainment can meaningfully enhance a large-format sporting event — creating elevated, memorable moments for guests both on and off the track.”
Arindam Basu, VP – Marketing at Delta Corp, added: “Motorsport today represents far more than competitive racing; it has evolved into a powerful cultural and lifestyle phenomenon. Through this partnership, we aimed to integrate the thrill of speed with immersive entertainment, reinforcing Deltin’s broader vision of experiential engagement and strategic brand associations.”
The association forms part of Deltin’s broader experiential strategy, aligning with marquee properties that reflect themes of energy, thrill, culture and contemporary lifestyle. The collaboration was designed to extend race-day excitement into Goa’s premium entertainment ecosystem and underscores the company’s continued focus on engagements at the intersection of entertainment, hospitality and lifestyle.
