The Advertising Club (TAC) marked the 25th edition of the Effie India Awards 2025 with a ceremony at Taj Lands’ End, Mumbai, recognising excellence in marketing effectiveness across the industry.
Presented by News18 India and News18 Marathi, and powered by CNN-News18 and CNBC-TV18, the event brought together more than 1,000 professionals from advertising, marketing, media, research, public relations, and communications.
NESTLE India Ltd was named Effie Client of the Year, while Leo India was awarded Effie Agency of the Year. The Grand Effie was presented to McCann, Gurugram, for NESTLE India Ltd’s campaign, “Maggi: Why save the best for the last?”.
The 25th edition saw participation from 89 agencies. The awards recognise winners not only through peer evaluation within the advertising community but also by clients and academic experts, ensuring a comprehensive assessment of creativity, strategy, and measurable effectiveness.
Speaking at the event, Dheeraj Sinha, President of The Advertising Club and CEO of McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone; we are honouring a legacy of effectiveness that has shaped Indian marketing. Over the past quarter-century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth.”
Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists, said, “The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country. What truly stands out this year is the scale and diversity of participation – from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact.”
Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club and Group CEO of Eros Media World added, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands. The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact.”
Category sponsors for the awards included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.
The 25th edition of the Effie India Awards reaffirmed its commitment to celebrating ideas that deliver measurable results, highlighting the intersection of creativity and effectiveness within the marketing and communications industry.
