Éclat Studios has once again delivered the end-to-end production of SBI Life SpellBee, now in its 15th season, in association with Mirchi. This marks the second consecutive year that the studio has been entrusted with managing the national broadcast property, underscoring continuity, operational confidence, and execution-led trust.
SpellBee, a long-running IP by Mirchi, demands a high degree of coordination across multiple formats, from broadcast-ready stage execution to on-ground integrations and post-production workflows. For Season 15, Éclat Studios handled the production lifecycle in its entirety,spanning pre-production planning, stage design and execution, show direction, technical coordination, and post-production.
According to the studio, repeat mandates of this nature are less about scale and more about consistency. “When a property runs season after season, the expectations are already defined. The focus shifts from proving capability to maintaining precision. Our approach remains rooted in structure, preparation, and calm execution, especially when managing broadcast-scale formats,” said Vivek Tiwari, Creative Producer at Éclat Studios.
The season involved close coordination between creative, technical, and on-ground teams to ensure seamless delivery across filming days, live elements, and post-production schedules. Beyond the televised format, the scope also included moving assets and brand integrations that required synchronised planning and execution.
A behind-the-scenes film released by Éclat Studios offers a glimpse into the planning and processes that support such large-format productions, highlighting the depth of coordination required to deliver a national IP smoothly and without disruption.
Éclat Studios operates as the content and production vertical of Éclat, focusing on televised broadcasting formats, brand filmmaking, and other content pieces such as films, documentaries, podcasts, music videos, ad films, etc. With SpellBee Season 15, the studio continues to build on its experience in managing repeat, high-stakes formats where delivery reliability is as critical as creative output.
