LegaXy, India’s sportainment and talent management platform, has expanded into the Middle East and North Africa (MENA) region through a strategic partnership with UAE-based Optima Sports and Capital. This marks LegaXy’s first international expansion, making it the first Indian sportainment platform to establish operations in the region.
Under the partnership, LegaXy and Optima will jointly develop an integrated sports management ecosystem across MENA, covering athlete representation, brand partnerships, experiential sports initiatives, and original content.
The partnership launches with the signing of Ahmad Skaik, the UAE’s top-ranked professional golfer, as its first exclusive regional athlete. Skaik will receive end-to-end career management, brand development, and content support aimed at building a sustainable, athlete-led business beyond competitive golf.
Ahmad Skaik, Professional Golfer, said, “This partnership comes at an important moment for Emirati golf. LegaXy and Optima bring a long-term vision that goes beyond performance, focusing on brand, impact, and global presence. I’m proud to represent the UAE as we build something meaningful together.”
Sachin Kerur, Chairman, Optima Sports and Capital, said, “LegaXy has set a strong benchmark in athlete brand building. Combining their global sportainment approach with our regional expertise allows us to create a world-class platform rooted in the Middle East. Signing Ahmad Skaik reflects our commitment to credibility, excellence, and regional talent.”
Amitesh Shah, Founder & CEO, LegaXy, added, “MENA is one of the most exciting sports markets globally. Ahmad represents the professionalism, ambition, and international outlook we believe will define the region’s next generation of athletes. He is a natural starting point for our journey in the UAE.”
Mohammed Sirajuddin, Founding Advisor, LegaXy, said, “The UAE’s connectivity, vision, and rapidly evolving sports ecosystem make it an ideal platform for global growth. Partnering with Optima gives us deep local insight and cultural alignment as we work to unlock new opportunities for athletes and brands across the region.”
