One Rep Global has been appointed the official agency by RX Global to lead and manage the Indian Buyer Program across a portfolio of RX Global’s flagship and regional travel events.
Under the mandate, One Rep Global will serve as the primary gateway for Indian buyers to participate in RX Global’s globally recognised luxury travel, MICE and travel specialist exhibitions. The appointment covers key platforms including ILTM Cannes and ILTM Asia Pacific, as well as regional and niche events such as IBTM Barcelona and International Golf Travel Market (IGTM).
The strategic partnership reflects RX Global’s focus on India’s expanding outbound travel, luxury, MICE and experiential travel segments, while positioning One Rep Global as a link between Indian travel professionals and international event platforms.
Commenting on the appointment, Hemant Mediratta, CEO, One Rep Global, said, “Being appointed by RX Global to lead the Indian Buyer Program across these prestigious shows is both an honour and an opportunity to showcase the power of modern India—भारत. We are the world’s fastest-growing major economy, home to the largest millennial and Gen Z luxury-traveller population globally, with outbound travel growing at 15% annually.
But the real strength of Bharat goes far beyond headline numbers. It lies in its depth and nationwide reach. The most exciting growth in luxury and MICE travel is emerging well beyond the metros, in cities such as Indore, Chandigarh, Surat, Coimbatore, Vadodara and Jaipur.
These markets are producing sophisticated travel advisors curating bespoke luxury journeys, wedding planners delivering destination celebrations for 500 guests, and MICE operators moving leadership groups across the world.
India is no longer a market to watch—it is a market commanding global attention. With spending power, cultural confidence, and scale that rivals any source market worldwide, our mission is to connect RX Global’s world-class exhibitors with this nationwide opportunity. Through this partnership, we are ensuring the world recognises that Bharat’s luxury travel revolution is here, it is influential, and it is everywhere.”
Emphasising the importance of the Indian market, Rosi Viljoen, Head of Visitor Strategy at RX Global, said: “India remains one of our most important and fastest-growing source markets, with strong momentum across leisure, luxury, MICE, and specialist travel. We are pleased to partner with One Rep Global, whose deep market expertise, credibility, and strong industry relationships make them the ideal partner to lead our Indian Buyer Program. Together, we aim to enhance buyer quality, strengthen engagement, and deliver greater value to our exhibitors across RX Global’s events worldwide.”
Under the agreement, One Rep Global will act as the official point of contact for Indian buyers, working with RX Global to identify, engage and curate senior decision-makers from across the country. The partnership is intended to strengthen Indian representation at RX Global events through targeted matchmaking and sustained market development initiatives.
