Offbeet Media Group on Tuesday announced the appointment of Abhijeet Rathor as its Chief Business Officer, a move aimed at strengthening the group’s monetisation strategy across content, intellectual properties (IPs) and platforms.
In his new role, Abhijeet will lead the overall business charter for Offbeet Media Group, overseeing monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of businesses.
Offbeet Media Group operates across multiple content- and IP-led ventures. These include Offbeet Studios, its original content and IP creation arm focused on premium storytelling; 101 India, a digital platform spotlighting authentic, creator-led stories from across the country; US Premier League, a sports IP reimagining cricket for new-age audiences; Zelador, a 360-degree influencer marketing firm working with celebrities, influencers and creators across genres; and Offbeet Music, which focuses on building original music IPs and artist-led properties, alongside other emerging ventures within the group.
A seasoned sales and revenue leader with more than two decades of experience across media, entertainment and brand monetisation, Rathor has worked at the intersection of content, commerce and partnerships. His career includes leadership roles at marquee media organisations such as The Times of India Group, Star India (now JioStar) and Walt Disney India. He has also served as a business consultant to several content, media and sports start-ups, advising on sales and monetisation strategy.
Commenting on the appointment, Jaideep Singh, Founder of Offbeet Media Group, said, “As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us. Abhijeet brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team. We are excited to have him lead the group’s revenue charter.”
Abhijeet said he was looking forward to joining the company at a key phase of its growth. “Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a clear focus on authenticity, scale and long-term value. I am thrilled to join the group at this stage of its journey and look forward to working closely with the teams to create strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands,” he said.
Known for his market relationships, strategic clarity and execution-focused approach, Rathor brings a hands-on style of leadership grounded in brand alignment, market realities and long-term value creation.
The appointment takes effect immediately.
