Cantabil Retail India Ltd. has announced its association with Bengaluru Strikers as the team’s Official Sponsor for the ongoing Indian Street Premier League (ISPL) Season 2026.
Bengaluru Strikers is owned by business leaders and investors Sanjay Dangi and Divy Dangi and co-owned by Indian actor and entrepreneur Hrithik Roshan. The blend of strong business leadership and star power shapes the team’s spirited, performance-driven identity.
The partnership brings together Cantabil’s contemporary fashion sensibility with the Bengaluru Strikers’ high-energy, competitive ethos, creating a natural alignment between style, sport, and ambition. ISPL, one of India’s newest and emerging cricket platforms, aims to bring the culture of gully cricket into large stadiums, providing aspirational young talent with a national stage while fostering local fan communities and city pride.
With the Bengaluru Strikers’ mix of youth, sport, and star appeal, the collaboration offers Cantabil a culturally relevant platform to engage modern, style-forward audiences. For Cantabil, the association reflects a strategic effort to strengthen brand visibility among younger consumers and across emerging lifestyle markets, particularly in southern India, where cricket culture and aspirational consumption continue to grow. As a mid-premium segment brand, Cantabil anticipates strong momentum in the coming years as it expands its presence across southern states.
Commenting on the partnership, Vijay Bansal, CMD, Cantabil Retail India Limited, said, “Bengaluru Strikers represent a strong blend of performance, confidence, youth and city culture all of which resonate strongly with Cantabil’s brand identity. ISPL is creating an exciting cultural moment by elevating gully cricket to stadiums and giving young talent a national platform. Partnering with Bengaluru Strikers allows us to celebrate sport and style together while connecting with a younger audience in a more authentic way.”
Sharing the team’s perspective, Sanjay Dangi, Team Owner, said, “We are delighted to have Cantabil as our Official Sponsor. Fashion and sport have become powerful forms of self-expression for today’s youth. Cantabil brings a refined yet relatable style language that aligns well with our team’s persona and with the spirit that ISPL represents.”
Beyond the sponsorship, Cantabil views its participation in the emerging ISPL season as part of its broader commitment to democratizing style and empowering everyday Indian aspirations. By bringing together fashion and cricket as cultural connectors, the association underscores the brand’s belief in accessibility, confidence, and individuality.
