Percept Live, in partnership with Laqshya Media Group, has announced Bollyboom’s ‘Chak De India Tour’, a multi-city, ticketed concert tour by legendary composer duo Salim–Sulaiman. Curated under the Bollyboom intellectual property, the tour marks a landmark celebration of the duo’s 33-year musical journey and is set to be one of the most anticipated live music spectacles in the country.
The first phase of the tour will begin on March 21, 2026, and travel across Jaipur, Lucknow, Indore, Pune, and Ahmedabad. Additional cities and venues for Phase Two will be announced shortly, expanding the tour’s nationwide reach.
Bollyboom’s origins trace back over two decades to Bollywood Live, conceived alongside Sunburn at a time when India’s live music culture was still evolving. While Sunburn went on to define the country’s EDM movement, Bollywood Live transformed into Bollyboom—a platform that reimagined Bollywood and Indian music as a high-energy, dance-led live experience. Over the years, Bollyboom has blended iconic film music with electronic and club sounds, immersive visuals, and arena-scale production, establishing itself as the world’s largest Bollywood Dance Music IP and a 360-degree cultural phenomenon.
Celebrating a legacy spanning more than three decades, Salim–Sulaiman have remained central to contemporary Indian music, creating compositions that transcend cinema, language, and generations. Their work has reached global audiences through extensive live performances across India, Europe, North America, Australia, and the Middle East. A defining milestone in their career came at the FIFA World Cup, where they became the only Indian artists to compose and perform, playing live to tens of thousands in the stadium and millions watching worldwide. Their global collaborations include work with international artists such as Lady Gaga, and their achievements have been recognised with multiple Filmfare Awards and major industry honours.
Timed to coincide with the festive spirit across the country, the ‘Chak De India Tour’ promises an immersive and emotionally charged celebration of joy, nostalgia, and togetherness—values that have defined the duo’s music over 33 years. More than a concert series, the tour is positioned as a defining pillar of Bollyboom, bringing together multi-generational audiences, from Gen Z listeners discovering their music today to millennials who grew up with their era-defining hits.
Audiences can expect a high-octane setlist featuring iconic chart-toppers, including the national favourite ‘Chak De India’, alongside a carefully curated musical journey spanning film soundtracks, independent music, and regional influences. In keeping with the Bollyboom promise, the tour will feature cutting-edge visuals, large-format arena-scale production, and performances of Salim–Sulaiman’s independent and regional works, including selections from their album Bhoomi.
Expressing their excitement about the tour, Salim said, “It’s always a party while performing some of our most loved songs in front of our extended family, our listeners. This journey is about connecting and celebrating our music with the fans who have lived with these songs.”
Sulaiman added, “Partnering with Percept Live – the architects behind iconic IPs like Sunburn and Laqshya Media Group, India’s premier advertising and media Solutions Company – gives us the scale and storytelling platform to bring our vision to life exactly as we imagined.”
Shaju Ignatius, CEO & Chief Evangelist – Live Events, Laqshya Media Group, said, “With this very special Salim – Sulaiman tour, we aim to present a cultural amalgamation where music, emotion, and storytelling converge. By blending their creative legacy with a memorable concert production, the shows would be an experience that transcends the traditional live performance. For Laqshya, this tour represents our commitment to shaping a stronger, future-ready live entertainment ecosystem in India.”
Karan Singh, CEO, Percept Live, stated, “Bollyboom was built to celebrate Bollywood at scale while keeping the artist-audience connection at its core. This tour brings that philosophy to life. It’s about rediscovering familiar melodies in a fresh, contemporary live setting, while building a sustainable touring ecosystem for the next chapter of Indian music.”
Tickets for the ‘Chak De India Tour’ will be available exclusively on BookMyShow from February 1, 2026, offering an accessible yet premium live music experience for fans across cities.
