Branch International has appointed Sricheta Das as Head of Marketing for India, the company announced on Thursday.
In her new role, Das will lead the company’s marketing strategy in India, with a focus on customer acquisition and retention in the personal loans segment. She will work closely with the product, analytics and credit teams to support growth and strengthen the brand’s market positioning.
Commenting on her appointment, Sricheta Das said, “I’m excited to join Branch International at a pivotal phase of its India journey. Branch has built a strong global presence as a licensed Bank in Kenya and a regulated lending-focused NBFC in Nigeria, and is scaling rapidly in India. What excites me most is the opportunity to build and scale a fair, fast, digital-first, customer-centric and ML-driven credit platform, creating accessible, responsible, and high-impact products for underserved customers. I look forward to contributing to Branch’s growth and helping make it a preferred choice for borrowers across India.”
Neeraj Gupta, Managing Director – India, Branch International, said, “As we continue to build the business at scale, strengthening leadership in key functions becomes increasingly important. A seasoned marketing leadership will play a critical role in the next phase of our growth and our long-term strategy of building a trusted, customer-first brand.”
Das brings over a decade of experience in India’s financial services and fintech sector. She has previously held leadership roles at Bajaj Finance and KreditBee, with experience spanning business, marketing, product and strategy functions.
