The Kabaddi Champions League (KCL) marked a significant milestone ahead of its inaugural season by announcing a robust lineup of strategic and commercial partnerships, reinforcing its vision of building a professional, future-ready ecosystem for kabaddi.
Among the key associations, Vel Sports Management joined the league as a Strategic Partner, bringing with it a strong sporting legacy and global credibility. Owned by Olympic gold medallist Neeraj Chopra, the partnership aligned closely with KCL’s focus on athlete development, high-performance culture, and the creation of a structured pathway for kabaddi athletes. The association reflected a shared commitment to nurturing talent and strengthening the sport’s professional framework.
Further underlining its emphasis on athlete well-being, KCL announced Nirvada as its Official Ayurvedic Partner. Recognising the intense physical and mental demands of kabaddi, the league highlighted the role of Ayurveda in supporting natural recovery and holistic balance. Nirvada’s association reinforced KCL’s belief that wellness and recovery are integral to elite sporting performance.
Enhancing the league’s fan-facing experience, Ghadi Detergent came on board as the Strategic Time-Out Partner. As one of India’s most trusted household brands, Ghadi’s presence added mass appeal to the league, with integrations across match broadcasts and on-ground activations that strengthened KCL’s connection with its core audience.
In addition to these partnerships, SkyMarx India was confirmed as the Title Sponsor of the Kabaddi Champions League, providing further momentum and leadership backing as the league prepared for its first season.
With partners spanning sports management, wellness, and leading consumer brands, the Kabaddi Champions League entered its debut season with strong institutional support. The collaborations reflected the league’s intent to honour the traditional roots of kabaddi while building a modern, ambitious platform driven by passion, performance, and purpose.
