Rajiv Singh has been appointed as Vice President – Head of Marketing & Growth for the Quick Service Restaurant (QSR) business at Haldiram Snacks Food Pvt. Ltd., one of India’s leading food and hospitality brands.
Rajiv announced his appointment through a LinkedIn post. In his new role, he will be responsible for driving brand-led growth and scaling Haldiram’s QSR business across domestic and international markets.
“I’m pleased to share that I have joined Haldiram’s as Vice President – Head of Marketing & Growth for its QSR Business. Haldiram’s represents an extraordinary legacy in Indian food and hospitality. I look forward to driving brand-led growth, accelerating the QSR business, and building scalable, consumer-first marketing engines in partnership with the leadership team,” the post read.
With over 15 years of experience in FMCG and retail marketing, Rajiv brings strong expertise in brand building, strategic planning, content marketing, and media buying. Prior to joining Haldiram, he served as Head of Growth & Marketing at ITC Food Tech, part of ITC Limited.
His professional journey also includes leadership roles at Happilo International Pvt Ltd, Blackberrys Menswear, and Cheil Worldwide, among others.
Rajiv’s appointment comes at a time when Haldiram is sharpening its focus on expanding its quick service restaurant presence in India and overseas markets.
