Zepto Limited (“Zepto”) hosted the inaugural edition of Zepto Fitverse in association with Angel One, bringing community-led fitness to Hyfit, Bengaluru. Designed as a four-hour, zero-frills workout experience, Fitverse aimed to go beyond short-lived New Year resolutions and encourage consistent, everyday wellness.
As the Title Sponsor, Angel One highlighted the shared idea that both fitness and financial well-being are built through compounding and consistency rather than temporary bursts of motivation. The event was co-powered by UpUrFit, Centrum, Britannia NutriChoice, and Epigamia, and supported by Lifelong, Hansaplast, Cosmix, Avvatar, Swiss Military, and Pintola.
The inaugural Fitverse saw participation from 60+ health, wellness, and fitness creators, along with immersive, brand-led touchpoints throughout the circuit. Angel One activated its presence through interactive fitness-led engagements focused on sustained effort and long-term progress.
The high-energy session was led by former international cricketer and fitness advocate Jonty Rhodes, brand ambassador of UpUrFit, who anchored warm-up and recovery sessions. Hansaplast began the event with a mascot-led stretch session and ran a first-aid-themed kiosk at the venue. Centrum brought nutrition into focus through rapid-fire interactions and a nutrition score activity integrated into the workout circuit.
Britannia NutriChoice hosted an interactive fitness challenge featuring product displays, tastings, and an engagement wall encouraging participants to take their first step toward healthier habits. Lifelong supported the workout stations with dumbbells and yoga mats, along with spin-the-wheel engagement activities. Post-workout recovery and nutrition were supported by Cosmix, which served protein shakes, while Epigamia hosted a yoghurt-based protein bar.
Speaking at the event, Jonty Rhodes said, “Fitness isn’t about extreme goals or short bursts of motivation, it’s about showing up consistently and taking care of your body. What I loved about Fitverse was how it made fitness feel social, achievable, and enjoyable. When people train together, support each other, and focus on recovery as much as effort, fitness becomes a lifestyle, not a resolution.”
Chandan Mendiratta, Chief Brand Officer, Zepto, added, “At Zepto, we intend to consciously build experiences that go beyond transactions and speak to how young India lives, celebrates, and now stays active. Fitverse is a natural extension of our approach aimed at bringing together community, wellness, and everyday relevance in a way that feels authentic and participatory.”
Sharing his thoughts on the association, Arief Mohamad, CBO – Direct Business, Angel One, said, “People often approach money the way they approach fitness in January, with intensity but without continuity. Fitverse was designed to change that mindset. By placing financial fitness in a wellness setting, we are reinforcing a simple truth: wealth, like health, is built through small, consistent actions that compound quietly over time.”
With Fitverse, Zepto continues to build culture-forward narratives that reflect how young India participates in shared moments. Following experiences like Mithai Wars and Not Another New Year Party, the brand now extends its approach into wellness—creating a space where fitness meets community and where staying active feels accessible, social, and long-term.
