Veteran media and live entertainment strategist Shyam Chhabria has unveiled a new Global Entertainment Collaborations and Artist Booking Platform, marking its entry with major milestones across India and the Middle East, ahead of a formal company announcement and a slate of upcoming global partnerships.
The platform’s first confirmed artist booking will bring global electronic music icon Tiësto to Mumbai on 23rd January, in collaboration with Eva Live. The show underlines the platform’s focus on operating at the intersection of premium international talent, strong local promoters, and globally benchmarked live experiences.
Deepak Choudhary, MD & Founder, EVA Live said, “At EVA Live, we’re truly excited to collaborate with Shyam Chhabria on the platform’s first confirmed artist booking, bringing global electronic music icon Tiësto to Mumbai. This collaboration reflects the kind of globally aligned partnerships we believe in—where international talent, strong institutions, and local market expertise come together to create benchmark live experiences. We look forward to building many more such collaborations that continue to elevate the live entertainment ecosystem across India and the Middle East.”
This will be followed by a major international collaboration set to go live on 31st January in Dubai, where Chhabria has played a key role in enabling a strategic partnership between Ministry of Sound and DXB Live. The collaboration will culminate in a 12-hour immersive music experience at Ain Dubai, officially launching Ministry of Sound’s 35-year anniversary global tour—a milestone for one of the world’s most influential music institutions.
Positioned beyond a traditional booking agency, the platform is being developed as a global collaboration engine, designed to curate partnerships between artists, promoters, institutions, IP owners, destinations, and brands. Its mandate spans international artist bookings, cross-border touring strategies, institution-led collaborations, and the creation of scalable live entertainment formats with global relevance.
Speaking on the initiative, Shyam Chhabria said: “Live entertainment today demands more than transactions—it demands alignment between talent, institutions, destinations, and culture. This platform is about building meaningful global collaborations and formats that can travel, evolve, and endure.”
With over two decades of leadership across media networks, festivals, concerts, and original event-led IPs, Chhabria brings extensive experience in business structuring, partnership-led growth, and large-format live entertainment across India and the Middle East.
In parallel, he is also working to bring renowned global brand licenses into partnerships with real estate and lifestyle destinations across India and the Middle East, with the aim of developing entertainment-led experiences that add cultural and commercial value to mixed-use developments, hospitality assets, and destination ecosystems.
The formal launch of the company, along with additional artist announcements, international collaborations, and licensed format partnerships, is expected to be revealed shortly.
