Bisleri International’s premium beverage category, Bisleri Vedica, has returned as the Hydration Partner for Lollapalooza India 2026, marking its fourth consecutive year of association with the festival since its inaugural edition. With drinking water access playing a key role in large-scale live events, hydration remains a central part of the overall fan experience and festival planning.
As part of this long-term partnership, Bisleri Vedica will once again integrate hydration into the festival atmosphere through a series of on-ground activations. Led by Bisleri Vedica, the on-ground presence will feature Vedica branded water selling carts positioned across key festival zones, along with the brand’s signature helium balloon activation, handed out free of cost and designed to move with festivalgoers throughout the day, giving consumers an immersive experience.
In addition, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations. Under #LollaForChange, Bisleri’s Bottles for Change initiative will strengthen sustainability efforts at the venue through recycled benches, plastic collection points, and on-ground recycling support, reinforcing responsible consumption and waste management across the festival grounds.
Commenting on the association, Samradha Tibrewala, Head of Partnerships and Revenue at BookMyShow, said, “From our very first edition, free and easy access to drinking water has been non-negotiable for us at Lollapalooza India. As the festival has grown in scale and intensity, ensuring hydration at every touchpoint has remained central to how we design the fan experience. Long-standing partners like Bisleri make this possible, helping us deliver hydration at scale, responsibly and seamlessly, year after year.”
Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Lollapalooza India is a high energy cultural space where hydration plays a critical role in enabling the overall experience. Over the years, our roles have remained clearly defined. Bisleri ensures hydration at scale, Bottles for Change enables responsible plastic management, and Bisleri Vedica brings a premium, culture-led presence that audiences recognize and engage with. Together, we focus on making hydration an integral part of the festival experience.”
Now in its fourth year, the Bisleri Vedica and Lollapalooza India partnership reflects a sustained, culture-first collaboration that combines premium engagement, access at scale, and sustainability in a way that aligns with today’s evolving festival audiences.
