ETBrandEquity is set to host the second edition of its Media & Entertainment Summit 2026 on 5 February 2026 at Sofitel, BKC, Mumbai. The one-day conference will bring together leaders from across the media, entertainment, advertising, and technology ecosystem to discuss the next phase of growth and transformation in India’s rapidly evolving content economy.
The summit will spotlight key shifts shaping the industry, including the growing scale of online video consumption, the rise of streaming-first audiences, and the increasing impact of regional language content across OTT platforms. It will also examine how Connected TV is emerging as a premium screen for advertisers, supported by changing viewing habits and better measurement capabilities.
With a strong focus on strategy, innovation, and monetisation, the event will feature 20+ sessions with 50+ speakers and participation from over 400 delegates. The agenda is expected to cover topics such as content discovery, evolving business models, data-driven marketing, and the expanding role of creator-led ecosystems.
The summit will also explore how emerging technologies like AI, AR, VR and virtual production are influencing content creation, media planning, and consumer engagement, while new revenue streams such as live experiences, retail media, and social commerce continue to accelerate.
Registration for the summit is open to senior stakeholders including brand leaders, agency heads, media owners, OTT and platform executives, and professionals from marketing, product, innovation, and analytics functions. The delegate fee is ₹15,000 per person, excluding 18% GST.
