Longitude 77, the globally recognized Indian single malt from Pernod Ricard India, has officially launched in Hyderabad with an exclusive unveiling at the iconic Taj Falaknuma Palace. The event brought together the city’s discerning whisky connoisseurs for an immersive evening celebrating authentic, contemporary Indian luxury.
Longitude 77 has been earning international acclaim for its exceptional quality, winning Gold at the London Spirits Competition, The Global Spirit Masters by The Spirits Business, and Monde Selection, along with a Bronze at The International Wine & Spirits Competition. The recognition underlines the brand’s commitment to excellence and its growing presence among the world’s finest whiskies.
At the heart of Longitude 77 is a legacy of craftsmanship, shaped by the master whisky makers behind globally celebrated names such as Chivas, Glenlivet, and Jameson. With over two centuries of whisky-making heritage, the single malt blends generations of expertise, innovation, and artistry in every bottle.
Renowned whisky expert Jim Murray praised the whisky’s composition, stating, “Longitude 77 displays clarity, balance, and complexity with effortless finesse – a true reflection of refined craftsmanship. The liquid is of gold standard; I would have scored it 94 points in my Whisky Bible. It stands shoulder to shoulder with some of the finest Scotch blends and single malts I’ve ever tasted. The maturation in the foothills of Nashik, expertly timed and influenced by natural temperature shifts, has resulted in something remarkable. This whisky is a testament to India’s emergence as a serious player in the global whisky landscape showcasing the country’s ability to craft spirits of outstanding depth, quality, and distinction.”
Speaking about the brand’s journey, Mahesh Patil, Master Blender of Longitude 77, said, “Crafting Longitude 77 has been a journey of passion and precision, drawing upon centuries of distilling expertise while celebrating India’s unique terroir. Each batch represents our commitment to creating a world-class single malt that truly captures the essence of India. The cool, dry climate of Dindori Nashik, combined with our meticulous double maturation process in American Bourbon barrels and wine casks, creates the distinctive smoothness and complexity that defines Longitude 77. I am proud to see this exceptional liquid being appreciated by connoisseurs in Hyderabad, a city that truly understands and values premium craftsmanship.”
The launch event at Taj Falaknuma Palace showcased Hyderabad’s diverse culinary flavours through contemporary and innovative presentations. Guests also experienced an exclusive Longitude 77 tasting session that highlighted the whisky’s unique terroir and refined character.
Named after the 77° East longitude that runs through India, Longitude 77 represents Pernod Ricard India’s commitment to innovation and world-class domestic production. Crafted in small batches using locally sourced ingredients, the whisky is double matured in American Bourbon barrels and wine casks, with additional ageing in Dindori, Nashik. The resulting spirit offers a rich mahogany profile with smooth, full-bodied notes of caramel, vanilla, and a hint of peat smoke.
Adding to its distinct identity, Longitude 77 is presented in an indigo-coloured matte finish box—an ode to the colour India gave the world. The bottle design features a map stamp with the 77° longitude line running north to south, paired with a manifesto celebrating India’s cultural tapestry.
Currently available across Maharashtra, Goa, Haryana, Chandigarh, Rajasthan, Uttar Pradesh, Punjab, Karnataka, Dubai, and at Delhi and Mumbai Duty Free, Longitude 77 is set to further expand across India as part of a strategic growth plan focused on high-potential premium whisky markets.
