The Coca-Cola Company has elevated Sanket Ray, currently President of India and Southwest Asia, to a broader regional role as part of a series of leadership changes announced by the company.
In addition to his current responsibilities, Ray will oversee Emerging Large Markets, which include India and Southwest Asia, Greater China and Mongolia, and Japan and South Korea.
The company also announced Henrique Braun as its new Chief Executive Officer. Braun, who currently serves as Executive Vice President and Chief Operating Officer, will succeed James Quincey. Quincey will continue as Executive Chairman of the board.
Additionally, Coca-Cola is creating a new Chief Digital Officer role. Sedef Salingan Sahin, currently President of the Eurasia and Middle East operating unit, has been appointed to the newly created position and will report to Braun. She will be responsible for integrating the brand’s digital efforts across functions.
“The Chief Digital Officer position is a pivotal new role for our future. Sedef’s proven leadership will help shape how we digitalise the enterprise end-to-end, and over the next several months, she will assess how to organise the teams responsible for digital across the enterprise to help strengthen execution, simplify how we work and enable us to deliver for consumers with greater precision and speed,” Henrique Braun said.
According to the company, the leadership changes are aimed at bringing the business closer to consumers and accelerating technology adoption across its global operations.
Braun further stated, “We believe our ongoing growth depends on understanding consumers even more deeply. “We are evolving our operating organisation structure and elevating digital leadership so we can move faster and work smarter across all markets.”
All appointments will take effect on March 31, 2026.
