NeoNiche Integrated Solutions, a full-service experiential marketing agency, has appointed Sheraz Hasan, former Head of Marketing for Asia Pacific & Japan at Amazon Web Services, to its Leadership Board. The move is aimed at accelerating the company’s growth and expansion across the Asia-Pacific region.
NeoNiche has steadily grown into a prominent player in the experiential marketing space, known for combining innovative technology with creative brand experiences for leading technology and B2C brands worldwide. The appointment comes at a time when the company is sharpening its focus on APAC markets, with Singapore and ASEAN positioned as key strategic hubs for global expansion.
Hasan brings extensive experience in global marketing leadership, go-to-market strategy, and scaling businesses in high-growth markets. During his decade-long tenure at AWS, he played a pivotal role in building and leading the marketing engine that supported the company’s growth across the Asia Pacific, Japan, and India regions.
Commenting on the appointment, Prateek N. Kumar, Founder and CEO of NeoNiche, said, “Sheraz has a rare combination of large-scale platform marketing experience and deep expertise in the APJ and India markets. His insights on Account-based marketing (ABM), ecosystem coverage and scaling into new regions will be invaluable as we enter our next phase of growth.”
Sharing his perspective, Hasan said, “NeoNiche is poised to redefine its category. I am excited to contribute my experience in building global marketing engines to help capture this opportunity and achieve hyper-growth. Success in today’s landscape requires a nuanced understanding of both global scalability and key regional dynamics, particularly in high-potential markets like ASEAN.”
The appointment reinforces NeoNiche’s commitment to strategic expansion and strengthening its leadership capabilities. As a technology-driven agency, NeoNiche continues to set benchmarks in experiential marketing by prioritising creative engagement, innovation, and global reach for a diverse international audience.
