The Walt Disney Company has announced the creation of a new enterprise marketing and brand organization and appointed Asad Ayaz as its Chief Marketing and Brand Officer. In this newly created role, Ayaz will lead a unified marketing effort aimed at aligning Disney’s marketing teams more closely and strengthening the company’s connection with consumers worldwide.
The enterprise marketing organization will bring together Disney’s marketing teams across its businesses to create a more integrated approach to audience engagement, brand storytelling, and campaign execution.
“Over more than two decades at the company – and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership. As our businesses have evolved, it’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit,” said Bob Iger, CEO of The Walt Disney Company.
In a joint statement, Disney Entertainment Co-Chairs Alan Bergman and Dana Walden, Disney Experiences Chairman Josh D’Amaro, and ESPN Chairman Jimmy Pitaro said, “Asad is an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands, and we are excited for what we will accomplish together as we strengthen the connection between Disney and audiences around the world.”
Ayaz takes on the expanded responsibility after serving for eight years as President of Marketing for The Walt Disney Studios, where he also led marketing for Disney+. Since 2023, he has held the role of Chief Brand Officer, overseeing company-wide brand stewardship, strategic alliances, and major global events across Disney’s portfolio.
Under the new structure, the enterprise marketing organization will integrate shared capabilities and modern marketing tools to enable greater continuity, agility, and scale across Disney’s businesses. Ayaz will report directly to CEO Bob Iger and work closely with Disney’s segment leadership to drive marketing strategy across the company.
