The Board of Control for Cricket in India (BCCI) has awarded the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 Opening and Closing Ceremonies, mid-innings match entertainment, and fan engagement initiatives to Laqshya Media Grou
With this association, Laqshya Media Group is set to redefine the WPL experience by curating a comprehensive, high-energy spectator journey across all 22 matches of the tournament. The objective is to elevate the league beyond the boundary ropes and position it as a national celebration that resonates with fans inside stadiums and across the country.
A Homecoming Season for World Champions
The Tata WPL 2026 holds special significance as it marks the first major tournament following India’s historic triumph at the ICC Women’s World Cup 2025. The season will serve as the nation’s first grand welcome for the World Champion women cricketers, with Laqshya designing the in-stadium atmosphere as a continuous “victory lap,” weaving the euphoria of the World Cup win into every matchday experience.
High-Voltage Entertainment Line-Up
The tournament will open with a star-studded Opening Ceremony headlined by Bollywood actor Jacqueline Fernandez, setting the tone for a season driven by spectacle and celebration. The Closing Ceremony will feature a high-energy performance by music artist Yo Yo Honey Singh, promising a powerful finale to the league.
In addition to the ceremonies, Laqshya Media Group is introducing a “High-Frequency Engagement” model across every match. This includes live mid-innings concerts by renowned artists, synchronized drone shows, high-impact laser displays, and large-scale murmuration activities. Traditional elements such as live brass bands and on-ground fan activations will also be integrated to blend local cricketing culture with global entertainment formats.
Extending WPL Beyond Stadiums
Beyond match venues, Laqshya Media Group is executing a nationwide visibility campaign leveraging its strong footprint in the Out-of-Home (OOH) advertising space. Major cities, state capitals, and key airports have been covered with large-format digital and static branding to ensure the league’s presence extends into everyday public spaces.
The initiative aims to take the WPL beyond sports pages and into the daily lives of Indians, while inspiring young women across the country to see themselves represented in the sport.
Commenting on the association, Alok Jalan, CMD, Laqshya Media Group, said, “India is a country where sport is not just watched; it is deeply felt. At Laqshya, our focus is on building meaningful, scalable sporting experiences that go far beyond one tournament or one season. The Women’s Premier League is a defining moment for women’s sport in India, and we are committed to creating platforms, visibility, and fan engagement models that will continue to elevate Indian sport for years to come.”
The association underscores Laqshya Media Group’s growing role in shaping India’s sporting landscape, as the Tata WPL 2026 gears up to emerge not just as a premier cricket league, but as a unifying national celebration of women’s sport.
