Liberty Shoes has appointed Priyanka Vishnoi as its new Head of Marketing, where she will lead the company’s brand strategy, retail marketing and digital growth initiatives. She will be based in Gurugram.
Priyanka shared the development on LinkedIn, stating, “I’m happy to share that I’m starting a new position as Head of Marketing | Driving Brand, Retail & Digital Growth at Liberty Shoes.”
With over two decades of experience, Priyanka brings deep expertise across brand, retail and integrated marketing. Before joining Liberty Shoes, she served as Senior Brand Lead at VLCC, where she worked on pan-India marketing strategies spanning clinics, partnerships and campaign execution.
Earlier, she spent nearly six years at BIBA, overseeing brand marketing across traditional, digital and social platforms. Her professional journey also includes stints at Cheil India, where she handled retail marketing, and marketing roles at BOP Group.
Priyanka began her career in marketing with roles at Impact Marketing Services, Welspun Retail and Koutons Retail, gaining hands-on experience in brand development, retail expansion and customer engagement programmes.
In her new role, Priyanka is expected to strengthen Liberty Shoes’ brand presence and accelerate its retail and digital growth initiatives in a competitive footwear market.
