Capri Sports-owned UP Warriorz has announced L’Oréal Professionnel as its Title Sponsor for the upcoming Women’s Premier League (WPL) Season 4, bringing together two brands rooted in expertise, performance and women-led progress.
The association aligns UP Warriorz’s women-first philosophy with L’Oréal Professionnel’s legacy in professional beauty and innovation, creating a partnership that champions confidence as a catalyst for excellence—both on and off the field.
Going beyond logo visibility, the collaboration will unfold through season-long integrations and content-led initiatives during WPL Season 4. Together, UP Warriorz and L’Oréal Professionnel aim to spotlight narratives that reinforce the role of confidence and self-belief in helping women perform at their peak.
Commenting on the partnership, Jinisha Sharma, Director, Capri Sports, said, “This association is more than a sponsorship—it is a meeting of shared values. At UP Warriorz, we are building an ecosystem where women are supported, celebrated and empowered to lead. L’Oréal Professionnel Paris shares this vision, and together we hope to create stories that inspire young girls to dream fearlessly and pursue excellence, on the field and beyond.”
Kshemal Waingankar, COO, UP Warriorz, added, “We are delighted to welcome L’Oréal Professionnel as our Title Sponsor for WPL Season 4. Their commitment to empowering women resonates deeply with us as a women-first franchise. This partnership reflects a shared belief in enabling women to perform at their best—in sport and in life—and we look forward to building a meaningful journey together.”
Sharing her perspective, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, said, “At L’Oréal Professionnel, we believe in the power of transformation and confidence to unlock true potential. Partnering with UP Warriorz—a team that embodies courage, professionalism and progress in women’s sport—is a natural extension of our values. Together, we celebrate women who challenge boundaries and inspire change. It truly is a world where the Pros meet the Pros.”
