The Uttar Pradesh Kabaddi League (UPKL) has announced Live Your City by Fever, a brand under the American company Fever Labs Inc., as its Official Ticketing Partner for Season 2. The upcoming season will be held at the Noida Indoor Stadium and aims to deliver a seamless and engaging experience for spectators, from ticket booking to on-ground entry and engagement.
Live Your City by Fever is part of Fever Labs Inc., the world’s leading technology platform for discovering culture and live entertainment. The platform inspired over 300 million people last year to enjoy real-life experiences across more than 40 countries. With a mission to democratize access to culture and entertainment, Live Your City will connect fans with the high-energy atmosphere of UPKL through a streamlined digital ticketing experience.
As part of the partnership, fans will benefit from real-time seat availability, personalized offers, and structured access for brand partners. Tickets for UPKL Season 2 will be available exclusively on Live Your City by Fever, starting at ₹299. The season kicks off on December 24, 2025.
Through this association, Live Your City will amplify the league’s vibrant sporting spirit while maintaining a strong brand presence across the season, engaging directly with UPKL’s growing fan base and encouraging audiences to experience live sports in their city.
Commenting on the partnership, Simran Malik, Chief Operating Officer, SJ Uplift Kabaddi, said, “The partnership strengthens the league’s commitment to delivering a smooth and reliable experience for fans. Having Live Your City by Fever as our ticketing partner ensures we can manage this scale smoothly and offer spectators a hassle-free way to book tickets and access matches.”
Speaking on the association, Sheetal Birla, General Manager India, Live Your City, said, “We are proud to join the Uttar Pradesh Kabaddi League as their Official Ticketing Partner. This partnership reflects Live Your City’s commitment to delivering an outstanding user experience and offering our partners seamless access to a global platform that elevates entertainment across all categories.”
The league will feature a total of 69 matches, culminating in the semi-finals on January 9, 2025, followed by the grand finale on January 10, 2025. All matches will be broadcast live on Zee Bollywood, &Pictures HD, Anmol Cinema 2, and streamed on ZEE5, ensuring widespread reach for fans and advertisers alike.
