Shobiz Experiential has successfully conceptualised and executed the launch of the all-new Kia Seltos, delivering what is being described as India’s first immersive brand experience of its kind in the automotive space.
The project brought together months of collaboration across multiple teams, combining cutting-edge content creation, large-scale engineering, and meticulous operational planning. At the heart of the launch was a 360-degree 3D visual experience, developed for Kia’s brand films, designed to pull audiences into an immersive, cinematic world that redefined how automotive storytelling is presented on-ground.
Complementing the digital immersion was a purpose-built stage, engineered through months of structural planning and execution. Every element of the environment—from spatial design to audience sightlines—was carefully thought through to ensure a seamless blend of technology, scale, and storytelling.
By integrating advanced visual content with complex physical infrastructure, Shobiz Experiential created a unified launch ecosystem that went beyond a conventional product reveal. The experience marked a new benchmark for experiential automotive launches in India, setting the foundation for a more immersive, experience-led approach to brand storytelling.
The Kia Seltos launch further reinforces Shobiz Experiential’s position as a key player in delivering high-impact auto and experiential events, pushing the boundaries of how brands engage audiences in live environments.
