India’s first AI-powered spiritual rock band, Trilok, has officially transitioned from the digital realm to the live stage, marking a significant moment in the evolving intersection of technology, music, and culture. The band made its live debut on December 11, where musicians performed alongside AI avatars for the first time, bringing the virtual band to life before a live audience.
The performance also marked the announcement of a creative collaboration between Trilok and The Souled Store. During the debut show, performers wore specially designed The Souled Store x Trilok apparel, signalling the launch of an upcoming merchandise collection inspired by the band’s distinctive fusion of Indian spiritual symbolism and high-energy rock music.
Originally conceived as a fully digital experiment—with its music, lyrics, and visual identity generated using AI—Trilok has now evolved into a tangible, real-world experience. The forthcoming merchandise line aims to translate the band’s digital mythology into wearable culture, reinterpreting its spiritual-rock aesthetic for everyday expression.
Trilok’s universe, encompassing its sound, symbolism, visuals, and stage presence, has been developed by a collective of writers, musicians, artists, and technologists. The live debut offered audiences a new form of musical engagement, where AI-driven characters and human performers merged seamlessly on stage.
Reflecting on the milestone, Vijay Subramaniam, Founder & Group CEO of Collective Artists Network, said, “Trilok was always about pushing the boundaries of what music can be. Seeing these AI avatars come alive and interact with an audience for the first time was surreal. Our collaboration with The Souled Store is a way for those who appreciate the music to have a little piece of it for themselves.”
Vedang Patel, Co-founder of The Souled Store, added, “Collaborating with Trilok allows us to celebrate creativity in its most innovative form. It’s exciting to see a concept rooted in Indian identity that feels so futuristic. The band represents a new wave of artistic expression, and we’re thrilled to bring that spirit into an exclusive merch line for fans.”
With its first live performance completed and a major merchandise collaboration underway, Trilok now enters a new phase—one that blends technology, culture, and music into an experience that redefines how audiences engage with modern artistic expression.
