Marico has appointed FMCG veteran Vikram Karwal as its new Chief Marketing Officer (CMO), further strengthening its leadership team as the company sharpens its focus on brand-led growth and innovation.
Vikram joins Marico after nearly 22 years at Mondelez International, where he held multiple leadership roles across geographies. Most recently, he served as Senior Director – Marketing, Chocolates (Tablets business), leading marketing strategy and brand building for the company’s chocolate portfolio.
The development was confirmed by Vikram through a LinkedIn post, where he announced his transition. He wrote, “It’s the end of my Innings! After almost 22 year long magical journey at Mondelez, I have decided to make a career move and have recently joined Marico.”
Over the course of his career, Vikram has built extensive experience across India, Europe, South Africa (RSA), and ASEAN markets. His professional expertise spans marketing management, business strategy, innovation management, sales, and advertising, having worked across multiple brands and categories.
With Karwal’s appointment, Marico aims to further strengthen its marketing leadership, deepen consumer connect, and drive growth across its core and emerging categories amid an increasingly competitive FMCG landscape.
