VIDA, the emerging electric mobility brand from Hero MotoCorp, has announced a three-season partnership with the Kolkata Knight Riders (KKR), coming on board as the team’s Title Partner for the upcoming season. The association marks a strategic alignment between two future-facing brands driven by performance, ambition, and a strong connection with India’s new generation.
The partnership brings together KKR’s legacy of sporting excellence and VIDA’s vision of redefining mobility through smart, sustainable, and electric solutions. Rooted in a shared belief in progress and innovation, the collaboration reflects a mutual commitment to pushing boundaries—both on the cricket field and in shaping the future of transportation in India.
Welcoming VIDA on board, Venky Mysore, CEO of Kolkata Knight Riders, said, “We are delighted to welcome VIDA as the front-of-jersey title partner of the Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy. We look forward to a long and successful association that energizes both our brands and inspires fans around the world. Korbo, Lorbo, Jeetbo!”
Commenting on the collaboration, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose—values that resonate deeply with VIDA. Together, we look forward to engaging with a generation that is confident in its choices and ready to drive meaningful change to embrace a more progressive and sustainable future.”
As part of the partnership, VIDA will roll out a series of high-impact fan engagement initiatives throughout the season, celebrating performances that embody energy, agility, and leadership both on and off the field. The association further strengthens VIDA’s presence at the intersection of sport, culture, innovation, and sustainable mobility.
Through this collaboration, VIDA and KKR aim to drive progress together—on the pitch and on the road—towards a more sustainable and forward-looking India.
