Wishlink, India’s leading creator-commerce platform, in partnership with Meta, hosted an exclusive industry event titled The Future of Social Commerce: Wishlink × Meta at the Meta Office in Gurgaon. The high-impact gathering marked the official launch of InfluenceOS by Wishlink, India’s first creator commerce operating system designed to help brands build, scale, and track their creator engine with unprecedented efficiency.
Positioned as a performance-first solution, InfluenceOS by Wishlink integrates creator discovery, campaign automation, and real-time attribution into a single unified workflow. The platform was demonstrated live before an audience of over 180 stakeholders, including top D2C founders, marketing leaders, and creators. Attendees explored its ability to streamline creator-led revenue generation, offering brands powerful tools to optimise and measure results across the creator ecosystem.
Speaking at the launch, Shaurya Gupta, Co-founder & CEO, Wishlink, said, “Social commerce in India is undergoing a fundamental transformation. Creators are no longer just amplifiers—they are becoming high-conversion commerce channels. With InfluenceOS and Engage, we are enabling brands to run, track, and scale creator-driven revenue with transparency and precision.”
The event also featured keynote addresses on the accelerating evolution of social commerce and a panel discussion moderated by Karan Singla. The panel brought together prominent industry voices including Deepash Jain, VP Marketing at Myntra; Nayani Nasa, Partnerships at Meta; San Kalra, Creator & Entrepreneur; and Rimjim Deka, Founder, Littlebox.
Discussions underscored the shift from traditional influencer marketing to performance-led creator commerce, the emergence of DM-driven shopping, and India’s fast-growing leadership in adopting creator-led commerce models. The insights shared reaffirmed the momentum that is reshaping how brands collaborate with creators and unlock measurable business outcomes.
With InfluenceOS, Wishlink aims to further accelerate this transformation, empowering brands to navigate the future of social commerce with a scalable, data-driven approach.
