Zee Entertainment Enterprises Ltd. (‘Z’), one of India’s leading content and technology powerhouses, continued to scale its multi-city initiative R.I.S.E with a high-impact edition in Mysuru. After covering major metros including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Coimbatore and Pune, the Mysuru chapter brought together a dynamic community of marketers, entrepreneurs, regional business leaders and brand custodians for an evening of collaboration, insight exchange and forward-looking brand discussions.
Staying true to its immersive format, the event featured keynote conversations, category-focused sessions and interactive showcases designed to spotlight how ‘Z’s holistic advertising ecosystem helps brands grow meaningfully across India’s evolving market landscape.
The event opened with an address by Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd, who highlighted the strength of the platform’s omnichannel infrastructure and its rising relevance in delivering value-first outcomes for advertisers.
A diverse set of industry voices then shaped the evening’s discourse. Suchindra Kanakanapalya, General Partner at Eagle 10 Ventures, spoke about building business models that attract capital; Prasanna Kumar C, Founder and CEO of VilCart, emphasized the untapped potential of rural India and the innovation needed to serve it; Deeksha S Kumar, Managing Director, Sparsh Masala, shared leadership insights from the manufacturing sector; and Madhu Chandan, Founder & CEO, Organic Mandya, discussed purpose-driven entrepreneurship rooted in local impact.
From the consumer side, Vinay Gopinath, Chief Growth Officer, Adukale, decoded strategies for scaling food brands through value innovation. Additionally, Rajnish Gupta, Chief Sales Officer – South Cluster, and Ravi Mayank, National Sales Head – Kannada Cluster, delved into ‘Z’s omnichannel strengths and custom media packages, illustrating how tailored solutions unlock measurable business outcomes.
Together, these sessions highlighted ‘Z’s integrated, tech-first media portfolio comprising 50+ television channels, Zee5 (OTT), YouTube networks, social platforms, regional IPs and influencer collaborations—forming a unified engine that brings together creativity, data and distribution.
Speaking about the Mysuru chapter, Laxmi Shetty said, “Mysuru has always been a hub of creativity, culture and emerging enterprise, and R.I.S.E is our way of channelling that energy into actionable growth pathways for brands operating in this dynamic market. This chapter reflects how ‘Z’ is combining storytelling and strategy to deliver value-first outcomes that resonate across India’s diverse audiences. Through our expansive platform spanning TV, OTT, digital and regional ecosystems, we’re not just offering media solutions, we are building an integrated growth engine that brings together content, data and distribution to unlock meaningful scale.”
Conceptualised as a flagship initiative, R.I.S.E aims to reinforce trust in ‘Z’ through value-first storytelling, enabling businesses to translate media investments into measurable growth. It brings together brand builders, senior marketers, retailers, venture capitalists, digital disruptors and SMEs seeking to scale, innovate and disrupt.
With its successful Mysuru edition, ‘Z’ further strengthens its commitment to empowering businesses across India’s high-growth markets and shaping the next phase of innovation-driven advertising.
