The World Pickleball League (WPBL) has appointed Komerz India, the Indian division of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate includes central sponsorship inventory, commercial rights, and monetisation avenues across WPBL’s flagship events and community-focused platforms.
The partnership was facilitated by AMP Sports & Entertainment, WPBL’s exclusive strategic partner, which will continue to collaborate with Komerz India to identify and drive high-impact commercial opportunities for the league’s growing ecosystem.
As pickleball continues to emerge as one of India’s fastest-growing sports, WPBL is positioning itself as a strong year-round platform for brand engagement. Its lineup includes Season 2 at Jio World Garden, Mumbai, scheduled for January 2026, along with WPBL On Tour — a nationwide grassroots, youth, and community initiative.
Gaurav Natekar, Founder and CEO of the World Pickleball League, said, “Season 1 of WPBL was an enormous success and we want to continue our growth trajectory and create long-term and sustainable commercial value for brands, the League, its franchises and all other stakeholders. The appointment of Komerz India brings dedicated expertise and laser-sharp focus to scaling our sponsorships and partnerships portfolio. AMP has played a key role in shaping our brand narrative and together with our stakeholders, we look forward to unlocking partnerships that reflect WPBL’s inclusive, aspirational and community-first appeal.”
Amarendra Singh, Chief Marketing Officer, Komerz, added, “We’re excited to partner with WPBL during this explosive growth phase in India. Under Gaurav and Arati’s leadership, the league has become a dynamic sportainment property. Our partnership expands Komerz’s Sports IP capabilities by offering brands turnkey solutions with marquee visibility, hyperlocal activations, and measurable sponsorship models. Glassbox Ventures as marketing partners will help convert WPBL into a powerful platform for brands to engage meaningfully.”
Indranil Das Blah, Founder and CEO, AMP Sports & Entertainment, said, “AMP is excited to work with Komerz and unlock the limitless commercial potential the WPBL has. The combined strengths of WPBL, Komerz India and AMP create a powerful platform for brands to engage with audiences across marquee events like Season 2 and the extensive footprint of WPBL On Tour.”
Geetanjali Bhattacharji, Founder & CEO, Glassbox Ventures, noted, “WPBL offers brands unmatched, year-round hyperlocal engagement, far beyond traditional sponsorships, embedding your brand into vibrant communities and lifestyles across India. This is the future of brand activation: authentic, continuous, and emotionally resonant. At Glassbox Ventures, we’re excited to power this journey, driving innovative marketing that forges lasting, meaningful connections with brands and communities.”
As a global distributor specialising in omni-channel commerce, Komerz will lead WPBL’s sales, sponsorship, and partnership development, supported by AMP on strategy and brand alignment.
The collaboration opens three major avenues for brands: premium visibility and hospitality at WPBL Season 2 in Mumbai, scalable year-round exposure through over 57 WPBL On Tour events, and hyperlocal activations via franchise integrations across city-level tournaments.
With this mandate, WPBL continues its push to establish pickleball as a mainstream sport and lifestyle movement in India, offering partners meaningful storytelling opportunities, high visibility, and long-term association.
