Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has partnered with Manorama Hortus—the literature festival by Malayala Manorama—as the exclusive Hydration and Sustainability Partner under its flagship Bisleri Bottles for Change initiative. The association highlights Bisleri’s commitment to responsible plastic use, recycling, and sustainability-driven public engagement.
At the festival, Bisleri has set up Bottles for Change (BFC) and Bisleri stalls along with benches crafted from recycled plastic, strategically placed recycling bins, and a specially designed bookshelf made entirely from recycled plastic. These installations aim to elevate visitor experience while showcasing practical and creative ways to repurpose plastic waste, reinforcing the message of circularity.
Speaking about the collaboration, Angelo George, CEO, Bisleri International, said, “This partnership with Manorama Hortus is a natural extension of our ‘Bottles for Change’ mission – bringing sustainability into the heart of community life. By turning recycled plastic into thoughtful installations, we’re not just reducing waste — we’re sparking conversations, inspiring creativity, and helping people see how small actions can have a big impact. The possibilities of recycling are immense, and our ‘Bench of Dreams,’ made from recycled plastic, is a simple reminder of that. Together with Malayala Manorama, we are helping people realise that recycling can be both beautiful and impactful, inspiring more individuals to join us in shaping a greener future.”
This partnership strengthens Bisleri’s mission to promote behavioural change through meaningful collaborations and immersive initiatives. Through its Bottles for Change movement, the company continues to educate and empower communities to segregate and recycle plastic responsibly, embedding plastic waste management practices into ecologically significant spaces and encouraging local participation in conservation efforts.
