The Women’s Premier League (WPL) is set for a significant commercial boost as the Board of Control for Cricket in India (BCCI) finalises new sponsorship agreements totalling ₹48 crore for the 2026 and 2027 seasons. The deals underscore the league’s rising brand value and its growing appeal among major Indian and global companies.
As part of the refreshed sponsorship lineup, ChatGPT and Kingfisher Packaged Drinking Water have joined the WPL as Premier Partners for the next two editions. Their inclusion marks a notable expansion of the league’s association with leading technology and beverage brands.
Long-time supporter CEAT has renewed its role as the Strategic Time-Out Partner, extending its association from the league’s inaugural season. Additionally, Bisleri has been onboarded as the new Beverage Partner, further strengthening the consumer-brand partnerships within the league.
The updated commercial roster now includes TATA Group as Title Partner, with Sintex and Herbalife continuing as Premier Partners alongside new entrants ChatGPT and Kingfisher Packaged Drinking Water. CEAT retains its position as the Strategic Time-Out Partner, while Bisleri expands the lineup as the Beverage Partner.
BCCI President Mithun Manhas stated that “the confidence shown by leading Indian and international brands reflects the WPL’s rapid commercial rise.”
BCCI Honorary Secretary Devajit Saikia added that the new partners bring a “varied set of strengths” that will drive fan engagement and support the larger vision for women’s cricket in India.
WPL Chairperson Jayesh George emphasised that the league continues to “redefine the landscape for women’s sport globally,” adding that the combination of renewed and new sponsorships highlights the strong value proposition the WPL offers brands today.
