The national tourism brand of Saudi Arabia, Saudi, Welcome to Arabia, successfully concluded the second edition of its experiential showcase, Spectacular Saudi, which took place from 21 to 23 November 2025 across Mumbai, Delhi, Bengaluru, Ahmedabad, and Hyderabad.
Following a positive response to its debut in Mumbai last year, this year’s expanded edition brought interactive cultural zones, culinary experiences, and destination insights to Phoenix Palladium (Mumbai), Select City Walk (Delhi), Lulu Mall (Bengaluru), Nexus Ahmedabad One Mall, and Sarath City Mall (Hyderabad).
Across the three days, visitors engaged with Arabic calligraphy workshops, watched Ardah performances, and explored installations such as The Essence of Saudi, highlighting the country’s heritage and design. Brewtopia: A Qahwa Experience introduced attendees to Saudi coffee traditions, while the Epicurean-Culinary Corner showcased dishes reflecting Saudi Arabia’s evolving culinary landscape.
The showcase also featured a dedicated zone for Qiddiya City, the upcoming destination focused on entertainment, sports, and culture. Visitors learned about upcoming attractions, including Six Flags Qiddiya City, scheduled to open on 31 December 2025 with five world-record-breaking rides.
On-site Tasheer kiosks provided travel and visa information, supporting visitors interested in planning a trip to Saudi.
Attendees also participated in giveaways, with prizes including a four-night trip to Riyadh, complimentary nights on select bookings, couple bonuses, and discount vouchers worth more than ₹75 lakh on flights, hotels, and packages. Complimentary Six Flags tickets for 2026 Riyadh bookings and couple passes to the MDL Beast Soundstorm Music Festival were also part of the offers.
During the Mumbai showcase, Kareena Kapoor Khan, Arjun Kapoor, Rakul Preet Singh and Harshvardhan Rane visited the event, drawing the attention of attendees. They were welcomed with a traditional Ardah performance before exploring Brewtopia, The Essence of Saudi, and the Epicurean-Culinary Corner. They also participated in an Arabic calligraphy activity.
The actors later stopped by the Tasheer kiosks, where they reviewed the visa process as they discussed plans to visit Saudi.
