Royal Challenge Packaged Drinking Water is strengthening its presence in India’s gaming and youth culture ecosystem with an exciting new collaboration featuring Tanmay ‘Sc0ut’ Singh at Comic Con India 2025 across Jaipur, Guwahati, and Pune. The brand returns as the official Hydration Partner for all three editions, reinforcing its commitment to creativity, community, and the fast-growing gaming audience in India.
The campaign begins with Guwahati’s first-ever Comic Con on November 22, kicking off an immersive multi-city initiative designed to bring fans, creators, and gaming enthusiasts together. Each edition will feature the Royal Challenge Packaged Drinking Water Zone — an interactive hub showcasing a VR Cricket experience, gaming booths, creator meet-and-greets, and digital content stations. The zone is built around the brand’s “Hydrate the Bold” mission, highlighting hydration as a key enabler of energy, focus, and performance.
As one of India’s most influential gaming icons, Sc0ut will headline the brand’s on-ground experiences in all three cities, participating in live gaming challenges, engaging with fans, and sharing insights from his journey in India’s evolving esports landscape.
“Comic Con is the perfect space to engage with the new generation of gamers and creators who are shaping India’s entertainment landscape. I’m excited to collaborate with Royal Challenge Packaged Drinking Water for this activation because it reflects how gaming has become a part of everyday youth culture. Meeting fans in Jaipur, Guwahati, and Pune and being part of that energy is going to be a great experience,” said Tanmay ‘Sc0ut’ Singh.
Varun Koorichh, Vice President – Marketing and Portfolio Head, Diageo India, added, “Comic Con brings together creativity, community and bold expression, which makes it the right place to connect with the next generation of gamers. Gaming shapes how young India interacts, competes and builds identity. Our presence with Royal Challenge Packaged Drinking Water at Comic Con reflects our commitment to sport in all its forms. As cricket evolves across digital platforms, we want to support the rise of new-age gamers and be part of this cultural shift.”
Royal Challenge Packaged Drinking Water continues to strengthen its connection with India’s youth through creator-led campaigns, including its recent anthem ‘Main Nahi Toh Kaun Be’, which champions self-belief and individuality. These on-ground Comic Con experiences extend that message through interactive challenges, community-driven contests, and entertainment-led brand engagements.
With India’s gaming audience surpassing 500 million, as highlighted by the FICCI-EY Media and Entertainment Industry Report 2025, brands are increasingly investing in esports and gaming-driven collaborations. Royal Challenge Packaged Drinking Water’s growing footprint across creators, esports events, and cultural festivals underscores its long-term commitment to this thriving ecosystem.
As Comic Con India expands to new cities like Guwahati and Jaipur in 2025, the partnership brings an exciting gaming and creator-driven dimension to the festival, offering fresh opportunities for visitors to engage with India’s vibrant pop culture community.
