NODWIN Gaming, a leading force in youth entertainment, gaming, and esports, has announced a strategic partnership with Exceed Entertainment to elevate the commercial landscape of NH7 Weekender—India’s longest-running multi-genre music festival. As the festival gears up for its upcoming edition, the collaboration is set to enhance sponsorship-led monetization while preserving the festival’s rich cultural identity.
With over 15 years of legacy, NH7 Weekender has become a cultural cornerstone for music discovery, youth expression, and collective experiences. Since acquiring the festival and other intellectual properties from OML Entertainment in 2021, NODWIN Gaming has strengthened its position across live entertainment, music, comedy, and gaming, alongside flagship IPs such as Comic Con India and DreamHack.
Under this partnership, NODWIN will continue to lead festival programming, production, creative vision, and long-term strategy. Exceed Entertainment will take charge of sponsorship sales, brand partnerships, and commercial expansion—empowering brands to engage with NH7’s deeply connected and culturally influential youth audience.
The collaboration draws on shared values of youth culture and creative, brand-first experience design. NODWIN’s expertise in large-scale experiential IPs, combined with Exceed’s strong network in celebrity management, influencer collaborations, and branded experiences, is expected to fuel more innovative sponsor-driven activations and integrated talent engagements. The synergy aims to shape fresh monetization models at the intersection of music, pop culture, and gaming.
“NH7 Weekender has always been about music, culture, and the joy of shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while we continue to build the authentic, high-energy festival experience our fans love,” said Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming.
“At Exceed, we don’t just follow the curve, we chart the course. Partnering with NODWIN Gaming on NH7 Weekender is not about another transaction; it’s about pioneering the next evolution of India’s live experience economy. The aim is to be laser-focused on bringing unprecedented brand partnerships and unique commercial monetization blueprints to this iconic IP. We will join the dots and unlock revenue streams for Weekender like we always do,” added Afsar Zaidi, Founder, Exceed Entertainment.
Together, the two industry leaders are set to usher in a new era of immersive, culturally rich festival experiences for India’s youth.
