JioHotstar has elevated seasoned marketing professional Richa Parekh to the role of Senior Director of Marketing, marking a notable leadership advancement within the platform’s marketing division.
Parekh, who joined JioHotstar in April 2022 as Digital Marketing Lead, steps into the new position with over 16 years of industry experience. In her announcement on LinkedIn, she expressed gratitude for the opportunity and enthusiasm for taking on expanded responsibilities.
Before her stint at JioHotstar, Richa served as Head of Digital Marketing at Aditya Birla Health Insurance for three years. Her earlier roles at iProspect and Rediff.com helped shape her expertise in digital strategy, performance marketing, and consumer insights.
Throughout her journey at JioHotstar, Parekh has been instrumental in driving digital acquisition, leading subscriber growth programmes, and steering market expansion strategies. She also played a key role in supporting global launches and multi-market performance campaigns, contributing significantly to the platform’s evolving digital footprint.
With her robust experience across digital marketing, brand management, data analytics, and project leadership, Parekh is well-positioned to spearhead JioHotstar’s next phase of growth.
