Ascender created a striking presence for Polycab India Limited at the Renewable Energy India (REI) Expo 2025, delivering a pavilion that blended innovation, sustainability, and immersive design. The experiential space was crafted around Polycab’s theme, “GREEN POWER ON,” with the intent to engage visitors while spotlighting the brand’s advancements in solar and green energy solutions.
The pavilion featured a sweeping curved LED screen showcasing anamorphic content, offering visitors a dynamic visual narrative. A dedicated tree-plantation photo-op added an interactive sustainability touchpoint, while a strategically designed mezzanine space combined functionality with an elevated aesthetic.
The installation drew strong footfall throughout the expo, attracting over 600 visitors per day. Attendees engaged deeply with Polycab’s solar innovations, with the design ensuring that the experience felt both informative and energizing.
Ascender expressed gratitude to Polycab India Limited for the collaboration, noting that the project reflects the agency’s commitment to building purposeful and story-led experiential environments. The pavilion stood out as a testament to how creativity and sustainability can come together to deliver meaningful brand impact at large-format exhibitions.
