OS Studios, a Project Worldwide agency acclaimed for delivering high-impact fan experiences for global brands such as Pokémon, Call of Duty, the NBA, and Major League Soccer, today announced the launch of its India operations. The agency will establish full-service offices in Bengaluru, New Delhi, and Mumbai, supported by the production and experiential capabilities of George P. Johnson India and the wider Project Worldwide network.
The expansion comes at a pivotal moment for India’s fast-growing gaming and esports ecosystem. Despite significant investments from brands, fan experiences often fall short—ranging from inconsistent broadcast quality to poorly executed partnerships and underwhelming live events. OS Studios aims to address this gap through its proprietary “Fan Z Operating System,” an end-to-end suite of services encompassing strategy, broadcast and streaming, experiential marketing, and content production.
“The passion within India’s gaming community is extraordinary and presents a major opportunity for brands to build meaningful, long-term connections. We are fully committed to this market and look forward to introducing our global ‘Fan Z’ playbook to India,” said John Higgins, CEO, OS Studios.
As the global agency of record for the Pokémon World Championships, OS Studios has delivered award-winning projects for leading publishers and entertainment brands including Activision, Twitch, MLS, and the NBA. The Indian arm will bring this expertise to the local market, leveraging George P. Johnson India’s strong experiential foundation.
Rasheed Sait, Chief Growth Officer, Project Worldwide (India/South Asia), emphasized the urgency of raising standards within the sector. “India is one of the most dynamic gaming markets globally, yet the overall fan experience has not evolved at the same pace as the investment. This ‘Experience Gap’ affects both brands and audiences. OS Studios is here to change that by offering authentic, world-class engagement rooted in gaming culture,” he says.
The India operations will be led by Nrupen Gutta, Strategic Partnerships & Creator Lead, and Yadush Bose, Director – Growth & Client Success. OS Studios India is now fully operational and already engaged in strategic discussions with several leading brands and game publishers.
