Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has announced a new partnership with Gujarat Titans as the team’s Principal Sponsor for the 2026 season of the Indian Premier League (IPL). The association marks a significant milestone in the company’s brand journey, reinforcing its focus on innovation, excellence, and community engagement.
K.T. Jithendran, MD & CEO, Birla Estates, said the collaboration reflects the brand’s vision of creating spaces and experiences that “inspire life” and go beyond the ordinary. “Gujarat Titans is one of the most dynamic and forward-thinking teams in the IPL, and this partnership aligns with our philosophy of excellence, innovation, and community. It allows us to connect with millions of fans while celebrating shared values of passion, perseverance, and progress,” he said.
Colonel Arvinder Singh, COO, Gujarat Titans, welcomed the association, calling it a strong synergy between two brands committed to performance and impact. “Birla Estates is a legacy brand known for trust and excellence. This partnership enhances our brand portfolio and reflects our commitment to collaborating with institutions that elevate our presence across regions. Together, we aim to create unique experiences that strengthen our collective brand value,” he noted.
Birla Estates’ continued engagement with the IPL over the past four years highlights its growing involvement in India’s sporting ecosystem. The association with Gujarat Titans further underscores the brand’s belief in teamwork, ambition, and perseverance—values shared by both cricket and homebuilding.
