Bollywood actor Ranveer Singh has entered the premium spirits market with the launch of Rangeela – Contemporary Indian Vodka, created in partnership with Allied Blenders & Distillers’ premium arm, ABD Maestro.
Rangeela is positioned as a triple-distilled, platinum chill-filtered vodka crafted for discerning consumers in India’s growing premium vodka segment. The product has been launched in Maharashtra, with a 750 mL bottle priced at ₹2,400, and will soon be rolled out across Goa, West Bengal, and northern Indian states.
Ranveer Singh, who serves as Co-Founder and Creative Partner, described Rangeela as “a celebration of the spirit of all of us — bold, colourful, energetic, and vibrant… for those who live life to the fullest and are unafraid to be seen, heard, and celebrated.”
According to the company, Rangeela has been designed with a strong focus on craftsmanship, contemporary packaging, and a vibrant brand ethos intended to disrupt traditional market dynamics.
The brand also aims to tap into India’s evolving cocktail culture, offering versatile consumption experiences — both straight and mixed. Signature cocktail serves come with a quirky Bollywood-inspired twist, including concoctions like “Bandra Barbie” (a take on the Cosmopolitan) and “Latte Lag Gai” (a version of the Espresso Martini).
ABD Maestro’s portfolio already includes several premium spirits such as Arthaus Blended Malt Scotch Whisky, Zoya Gin, and Woodburns Contemporary Indian Malt Whisky, along with an exclusive partnership to import Russian Standard Vodka.
