Luxury lifestyle hotel Andaz Delhi (part of the Andaz brand by Hyatt Hotels Corporation) has announced the appointment of Sunakshi Soni as its new Director – Marketing & Communications. The announcement comes as the hotel seeks to amplify its brand narrative during a period of strong guest-demand and rising competition in Delhi’s luxury hospitality sector.
Soni brings over a decade of experience in the realms of hospitality, luxury and lifestyle communications. She began her career in 2013 and has since held roles at leading PR agencies and premium brand communications functions across India. Her background covers strategic storytelling, media relations, and integrated marketing, positioning her as a fit to enhance Andaz’s profile in the capital.
On joining Andaz Delhi, Soni commented: “I am excited to join Andaz Delhi and contribute to a brand that represents creativity, individuality, and exceptional guest experiences. My focus will be on driving impactful marketing strategies that strengthen brand equity, enhance guest engagement, and position Andaz Delhi as the city’s most inspiring lifestyle destination.”
Her mandate will include aligning Andaz Delhi’s marketing vision with Hyatt’s global expectations, adapting regional guest-insights into communications, and crafting narratives suited to the young, experience-driven luxury traveller. With Delhi’s hotel-scene evolving rapidly, Soni’s role is seen as pivotal in helping Andaz maintain its distinct “boutique-luxury” edge.
For the hotel, the appointment signals commitment to elevating brand positioning and guest-engagement in a market where experiential, lifestyle-driven luxury is increasingly critical. The coming months will likely see new campaigns and guest-touchpoints that reflect Soni’s emphasis on creativity and individuality.
