Formula 1® has announced the extension and expansion of its Global Partnership with Heineken®, marking nearly a decade of collaboration between the two global powerhouses. Since joining forces in 2016, the partnership has become synonymous with thrilling fan experiences and immersive activations both on and off the track — and the next chapter promises to be even bigger.
Under the renewed multi-year deal, Heineken® 0.0 will take centre stage as the presenting partner of the F1 Fan Zone, bringing new interactive installations and vivid branding to every race weekend. The premium beer brand will also secure naming rights for three Grands Prix each season, further cementing its visibility across the Formula 1 calendar.
To celebrate the sport’s passionate fanbase, Heineken® will roll out an all-new ‘Heineken® Star Fans’ campaign — a digital-first initiative that will spotlight the best fans of the season through exclusive online content, awards, and competitions.
One of the most exciting additions is the launch of the world’s first-ever Formula 1 Season Ticket. Precision-engineered from carbon fibre and crafted with rivets symbolising speed and craftsmanship, the ticket offers one lucky fan and a companion access to every Grand Prix on the calendar, with travel and accommodation included.
The inaugural Season Ticket holder, Brandon Burgess, became a viral sensation earlier this year for his ambitious quest to attend every F1 race in 2025 on a limited budget while maintaining his full-time job. Building on his story, Heineken® will now open up this once-in-a-lifetime opportunity to fans globally through F1 Unlocked in 2026.
As part of its ongoing commitment to responsible enjoyment, Heineken® will continue to promote its zero-alcohol product, Heineken® 0.0, while maintaining trackside branding, Paddock Club hospitality, and co-branded merchandise throughout the season.
Stefano Domenicali, President & CEO of Formula 1®, said: “For nearly a decade Heineken has stood alongside Formula 1 with a shared passion for creating an unrivalled experience and spectacle for our fans. I want to thank the Heineken family, Dolf and his team for their continued support. In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action.”
Dolf van den Brink, CEO & Chairman of the Executive Board at Heineken®, added: “After almost a decade of creating unforgettable fan experiences together, I’m thrilled we will be extending and expanding our partnership with Formula 1. This new chapter is about more than sponsorship — it’s about connecting with fans, creating unique experiences, and celebrating the global F1 fandom. We can’t wait to deliver more fan-first activations, shared experiences, and showcase the incredible energy that surrounds F1, both on and off the track — all with a cold Heineken (0.0) beer in hand.”
With this renewed alliance, Formula 1® and Heineken® are steering toward an era of elevated experiences, deeper fan connections, and global celebrations that blend speed, style, and sustainability.
